1/7/2024 0 Comments Pricewatcher watchfire signs![]() I think we’re the best, but there’s a lot of people out there that have some signs that look good, that are somewhat reliable, that have customer support. There’s a lot of people you can buy LED signs from out there and they all have varying degrees of quality. So, I think when you talk about what Watchfire is, and what makes us different. And I thought, “Hey, I can do this in my own backyard.” Without giving you all the detail, I went through several different brands and several different heartaches and ended up coming back to Watchfire and having a good experience. One of the hotel owners gave me a quote of my competitor and I called him up and the guy told me about all the great signs he had sold, wanted me to meet him in Orlando. And I thought, “You know what? This could be big.” So I proceeded to try to sell a few more signs and found out that Watchfire was not the most inexpensive brand out there. What really got me excited besides the price tag was the fact that the end-users rave to me about how much it helped their business. They were Watchfire signs and they were red monochrome signs, to a restaurant, to a beach store. It was very small sign company and had a couple sales that were almost a hundred thousand dollars and I thought I’d died and went to heaven. I got into signs in 2002 up in the Florida Panhandle. I think a big part of that is, we understand that our reseller partner is our customer, not the end-user and how that impacts the sale and customer support in the end. It’s always been the same thing through the same resellers. So, over the years, the product has changed its appearance from time and temp units to bold message centers, to red message centers, single color to full color indoor and outdoor displays now. That was the technology that we sold.Įven back then, we sold the product through the sales channel we still use today through our reseller partners’ sign companies. So you see old pictures of neon signs that had motion, or movie marquees with colored light bulbs that go in a pattern. ![]() You may say, “Well, how’s that possible if LED signs haven’t been around for 87 years?” Which is true, but we got our start selling animated sign products. Well, Watchfire has an 87-year history, and it’s one of a lot of consistency, because basically when you really pare down our product and the service and our customer base, we’ve been doing the same thing for 87 years. Who’s Watchfire? What makes Watchfire different? Chris McGary, Watchfire Signs: So, I guess we could start off with the basics, dive right in. Truly enjoy working with Guthman Signs and yourself, and I’m a big believer and enthusiast in LED Signage and what it can do for the end-users. This is Chris McGary from Watchfire, he’s been in the sign industry for over 15 years now, knows his stuff, so that’s why we invited him on. So, today we’re doing Watchfire, one of our favorite companies out there that make awesome displays. The goal of this, obviously, to provide some more exposure from our factories, so you’d be able to talk directly to our customers when otherwise you might not be able to. Welcome back to Meet Our Partners, the series that we’re using to kind of get up close and personal with our vendors, our factory partners that we use all the time. Watchfire Signs, via the suit, alleged fault lay with the Cree’s “improper and unworkmanlike manufacturing procedures in China.Full Transcription Here: Intro to Watchfire Signs with Chris McGary The suit alleges that new shipments of bulbs were just as faulty as the ones prior and that Cree didn’t do anything other than investigate the situation - didn’t formally respond, didn’t offer payment replacement, or issue a recall of the product. Per that agreement, Cree extended a million-dollar credit line to Watchfire and then made assurances that new bulb shipments wouldn’t be as faulty as the first. The suit alleges that Cree, a manufacturer of LED bulbs used for large screens, provided faulty lightbulbs to Watchfire from April 2017 to May 2018, which then prompted the two companies to enter into a mutual agreement. Watchfire Signs filed the suit against Durham, N.C.-based Cree, Inc. (WCIA) - Danville-based Watchfire signs has sued a North Carolina company for more than $15 million in damages, alleging that faulty products have spurred a multi-million replacement effort.
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